Living in Sarasota, Florida

Sarasota is one of the fastest-growing coastal cities in the country, and it’s easy to see why. It has warm Gulf water, a historic downtown, a strong arts community, and easy access to beaches that regularly show up on “best in the world” lists. The city draws people who want the coast but also want family-friendly neighborhoods without the scale or intensity of Miami or Tampa.

Life here tends to revolve around the water. Beaches, kayaking, waterfront parks, and breezy walkable evenings outside are part of the daily rhythm. The other part of Sarasota’s identity is its arts community, with theaters, galleries, and music events that give the city more cultural depth than most beach towns. Some long-timers complain that growth has spoiled that arts vibe, but if you're new, you'll still feel its energy.

The city has become a major destination for retirees, remote workers, families, and Midwesterners escaping cold winters. New neighborhoods have been expanding east of the city while the downtown core continues to pull in younger professionals and empty nesters who want walkability.

Sarasota’s lifestyle is built around outdoor living. One could assume that's all about the beaches, but it also includes a wide range of outdoor arts and a steady rotation of community events. Siesta Key Beach is the most famous spot — white quartz sand, shallow water, and a laid-back crowd. Lido Beach and Longboat Key offer quieter stretches of coastline, and each one has a slightly different personality.

Downtown Sarasota is walkable and energetic in the evenings, with restaurants, local shops, rooftop bars, and live music. St. Armands Circle feels more like a European promenade — boutiques, outdoor dining, and a central park that often hosts festivals.

Residents also spend time at Bayfront Park, Marie Selby Botanical Gardens, and the Saturday Sarasota Farmers Market, which are fixtures in the local routine. The city supports an active arts scene with the Sarasota Opera, Florida Studio Theatre, the Ringling Museum, and the Asolo Repertory Theatre.

As you move inland, life becomes quieter and more suburban. Neighborhoods like Palmer Ranch and Lakewood Ranch offer newer homes, planned communities, parks, and trails. These areas attract families, remote workers, and retirees who want a calm neighborhood with easy access to beaches.

Sarasota’s worklife centers on healthcare, education, hospitality, arts, and a growing mix of professional services. The job market is steady and supported by major employers that line up closely with these sectors, giving the city a reliable economic base without feeling dominated by any one industry.

Healthcare is the largest employer, led by Sarasota Memorial Health Care System and a network of clinics and specialty providers throughout the county. Education is another anchor, with the School District of Sarasota County, Ringling College of Art and Design, and New College of Florida employing thousands. Tourism and hospitality remain essential, with hotels, resorts, restaurants, and service companies across Siesta Key, Lido Key, and Longboat Key supporting both year-round jobs and seasonal roles.

Professional services, construction, marine industries, cultural institutions, and nonprofit organizations round out the local economy. Many small businesses, from design studios and galleries to home services and boutique firms, give Sarasota a balanced, creative employment landscape.

Remote & Hybrid Work

Sarasota has become a major destination for remote workers who want coastal living with strong infrastructure. Homes are well-suited for hybrid work, neighborhoods stay quiet throughout the day, and the region offers reliable high-speed internet.

Coworking options include:
- Bold Cowork Sarasota
- Cowork and innovation hubs in Lakewood Ranch
Many remote workers choose neighborhoods like Lakewood Ranch, Palmer Ranch, Gulf Gate, or Downtown Sarasota for their convenience and everyday amenities.